Mastering Content Aggregation: Accelerating Success in the Gaming Industry

In today's rapidly evolving gaming landscape, content aggregation is the secret sauce behind every successful casino operator. Even if operators don't always use the term "Game Aggregator System," they invariably rely on one. In this article, we'll explore the challenges of building an efficient content aggregation system, the importance of integration speed, investment considerations, and how innovative solutions like Nextral Gaming's - Aggregation Platform are transforming the industry.

The Integration Challenge

Picture this: A game provider catches the eye of a casino operator. They find the content intriguing, and commercial discussions commence. Once all the agreements are signed, the integration process begins, and in a perfect world, players are enjoying the new content the following week. But is this the reality?

In our experience, we've witnessed companies averaging integration timelines of 1.5 to 2 months. The usual response from the development side? "We'll pick this up next sprint" or "This isn't a top priority right now; let's revisit it next month". Why does this happen?

The primary reason lies in the fact that many developers don't find integration work exciting. To execute integrations effectively, developers must not only code but also navigate jurisdictional requirements, game mechanics, and peculiarities specific to each game provider. Consequently, they end up spending more time testing games and examining API calls than on the development itself.

When development teams plan their next two weeks, unforeseen tasks invariably crop up during that time. Whether it's a quick fix for an existing feature or a technical improvement discovered while working on something else, these 1-3 day tasks usually receive the green light from product owners or team leads. So, why is it that these changes are prioritized over integrations? In an existing system designed for various functions, including integrations, there's an overload of considerations, turning integration work into a full-blown project. The result? You find yourself trapped in a nightmare of waiting for integrations for months.

Why Integration Speed Matters

Today, major casinos already offer thousands of games. Due to their size and influence, they secure deals with new providers early. If it takes months to integrate and release new content, you may find yourself lagging behind the curve. No company wants to be the perpetual latecomer, always struggling to adopt new trends.

Investment and ROI on Integrations

Have you ever calculated how much your company pays for each integration? Integrations may not seem costly at first glance, but they're far from free. What you're paying for isn't just the integration itself, but also the development and hardware that accompany it. Let's say your integration takes 2 months, requiring two developers for development, reviewing, and testing. Add in the need for automation, which might necessitate an automation tester. By the time the integration wraps up, you've already spent approximately EUR 20,000 on a single integration. Depending on how many integrations your company undertakes in a year, this number can escalate rapidly. Furthermore, today's integrations are often done for a single game rather than a bundle, making experimentation with new games and providers an expensive and sluggish affair.

Moving Closer to an Ideal World

So, how can you get closer to that ideal world where integrations are swift and hassle-free? Nextral Gaming has the answer. We've created an aggregation platform designed exclusively for handling integrations. This platform incorporates abstraction layers and automation, relieving developers of the need to worry about compliance, game mechanics, or live casino and slot games. Developers can now focus solely on the code, allowing Nextral Gaming to develop, test, and release a new provider's content in just 1-3 days.

At Nextral Gaming, we plan our next two weeks of work, including integrations if the business has approved them, but we're also flexible enough to pick up new projects on the fly. The business doesn't have to wait, and work can begin almost instantly on delivering fresh content. Unlike the conventional belief that aggregators require a sizable team, our setup enables even the least experienced team member to handle an integration end-to-end independently. This efficiency lets us work on multiple integrations simultaneously.

This is just a glimpse of our approach and the capabilities of our platform. There's much more to discover!

Conclusion

In conclusion, mastering content aggregation in the gaming industry is essential for staying competitive and agile. Swift integrations, careful investment considerations, and innovative solutions like Nextral Gaming's - Aggregation Platform are the keys to success in this dynamic landscape.

If this article has piqued your interest, we invite you to reach out to us at Nextral Gaming. Let's have a discussion about how we can help you accelerate your game offerings and stay ahead of the curve in the ever-evolving world of gaming.

This is just a glimpse of our approach and the capabilities of our platform. There's much more to discover!